When you are out socialising and meeting new people, there is no better way to kill a conversation than with the words "I work in insurance". The insurance industry gets a pretty bad rap by all accounts, and in some people's minds we are right up (or down) there with car salesmen.
At BRAVEday, we do our best to change people's perception of what we in the insurance business are all about. We obviously strive to do the best for our clients when it comes to their cover, but we also do some pretty cool stuff that actually has little to do with policies and premiums. It's pretty evident in our social media strategy.
We've even recently been used as a case study in a book, thanks to the team at Sy Social Media Consultancy. "The Social Media MBA Guide to ROI" gives great insight into measuring and improving your return on investment in the social media space.
We are really honoured to have been recognised as a company that tries things others don't (especially in our industry) and is prepared to 'have a crack' at something new.
Social medial for us is a new way to communicate with current and prospective clients, as well as getting our message out to a wider audience. Yes, it was a risk - you never know what feedback you are going to get - especially in the insurance industry….. We all know with social media you can't control what people say.
We believe that 'social' is the way forward for customer feedback and communication and this is definitely apparent in the way more of our clients choose to contact us via Facebook or LinkedIn as opposed to traditional email or phone.
Social media is a real journey, one that we've embraced and enjoyed so far - the future is social.
If you'd like to win a copy of 'The social Media MBA Guide to ROI' send us quick hello on Facebook, LinkedIn or Twitter (and mention this blog), and we'll put you in the draw to win.
